How to start your own Supplement Brand

Starting a supplement brand seems easy, but it’s actually has more technicality to it than you think. Why is that so? because turning a good product into a concrete idea, means that you will have to have a broader set of skills. First of, while speaking to your supplement manufacturer, you should always be crystal clear with your instructions. This includes what you want to include and what you do not want to include in it.

Furthermore, the marketing, distribution, legal, financial planning, customer service, and your sales process all needs to be in sync with each other for this type of project to work. Realistically speaking, getting all of these factors to line up perfectly, is not going to be easy but it is definitely possible.

If you manage to implement and plan all of these factors together strategically, smart ideas like selling and making your own supplements can help you generate maybe hundreds or even thousands of dollars every month.

Let’s take a look at the process of how to start building your own dietary supplement from start to finish:

Step 1: Identify your Target Market

First of all things, you must first identify who you want to sell your products to. Who are they? What should you be focusing on? Where do they purchase their products? Where do they find out about the product that they are interested in? Will you be able to solve the problem of the customer by providing them with your product?

These are all very legitimate questions to ask yourself, and will play an important role in identifying who you can cater to. A great way to answer these questions is by asking people you know or asking for a survey from within your marketing segment.

Spending a few months to a year to conduct the proper research will help you get the right answers to these questions. Unfortunately, not everyone conducts research first or ask the right questions before they come up with their own line of products.  Don’t put yourself into that category.

Step 2: Competitor Analysis

Analyzing who your going against can help you identify what you need to work on. In fact, it’s a very important piece of the puzzle. In plain words, even with a good product, it won’t sell if you don’t stand out from your competitors. Being good is not going to be enough. You would need to replicate your competitor’s strategies in order to gain success and avoid potential setbacks.

Here are a few tips on how you can separate yourself from the competition:

• Find a new segment of customers – There might be a class of consumers that don’t give importance to a type of product because it is not marketed to them in a way that they can relate. Senior citizens, athletes, or body builders are a good example of this.

• Pricing – Price affects everything. If the price is too high, you are no different from your competitors. Just be prepared to come up with thin margins.

• Find an ingredient that you want to take out – More often than not, there are ingredients that have to be used to make a particular product stand out. You can try different ingredients and a different source that is not present in your competitor’s brand. This will help you stand out of the crowd.

They goal here is to find out which detail within the product development phase that other companies decide not to include, which they have reasons for doing. You will have to do your own research to find out.

Step 3: Find a Good Supplement Manufacturer

Finding the right supplement manufacturer is never an easy task, especially for those who are new to the dietary supplement industry. There are a lot of things to consider before choosing the right one to work with, which includes research to pull off.

In order to find the best one for you, here are a few points you can follow:

• Are they FDA Certified? –  A certified manufacturer will know how to take care of your supplement production properly. This means that they follow certain rules to maintain the quality of each ingredient that they include in the products that they make. Along with that, this also means that they follow the rules of production, especially when it comes to testing and maintaining the ingredients. Basically, this just means that the supplement manufacturer includes the ingredients exactly the way it is advertised on the label.

• How many years have they been in the industry? – If a supplement manufacturer has only been active for a few months, then chances are they wont be able to deliver the kind of products that you expect. When choosing the right manufacturer to work with, make sure they have been in the industry for at least 3 years onwards. An experience manufacturer will know how to handle setbacks.

Step 4: Start Selling

Once you have made all the necessary arrangements, and have found the right supplement manufacturer, you are now ready to start selling your products. It’s important to note that you also need a manufacturer that can do all the work for you. This means, including the packaging, labeling, and distribution. This will save you a lot of time and money as compared to doing all the work yourself.

The Bottom Line

Creating your own brand from scratch is not going to be easy but with a little push, you can be well on your way to success.

If you are in need of a supplement manufacturer, Ecnutra can help you with your manufacturing needs. We design everything from capsules, tablets, softgels, creams, personal care products, supplements and many more. We can also help you design your products. Our team of experienced graphic artists is prepared to take your ideas and turn them into reality.

If you would like to find out more about our services, you can get in touch with us through this number ________________, or you can click on the link to ask for a free quotation.