Steps to Dietary Supplement Development

More often than not, we often get asked what our thoughts are when it comes to producing a product concept. The thought process to develop an answer to this question is a little similar. Doesn’t matter what kind of product, whether it’s a consumer packaged good, dietary and food ingredient, or raw material.  The important thing here is to figure out what works best for you and how you are planning to produce the product.

Most business owners fail to take now of these questions before they begin their process, which often ends up in more setbacks than they would have expected. Here are a few considerations that need to be addressed before developing and producing successful, safe, and effective nutritional supplements:

• What does the product do for the body?
• How safe is the product for consumption?
• Is their evidence that support the claims?
• What can be claimed?
• How do you determine the dosage of the product?
• Who will be benefiting from it?
• Are the ingredients available at an acceptable cost, volume, or quality?

Steps for Dietary Supplement Development

The supplement manufacturing process has basic elements that need to be followed, in order to come up with a unique brand of nutritional products. These include the following:

• Envision how you want the finished product to look like – As a business owner, its nice to think ahead. This will allow you to see how the product is going to look like, how it’s going to be marketed to your consumers, and how it will impact the consumers response.

• Understand the value of your product and its position compared to the others on the market – Before you sell anything on the market, you first need to find out how it will address your consumers problems. The primary reason why a consumer wants to buy a product because they want to get a solution for a health condition or want to improve their health. As a business owner, you need ask yourself how the product can be different compared to your competition. Also, ask yourself how you will be pricing your products. If it’s too high, you may want to rethink your strategy.

• What language will be used to describe your language? if your product will cater to people from all over the world, you will need a universal language that they will all understand, like English. Along with what comes on the packaging, you also need to think about translation for all of your platforms. This will include the website, the mobile site, and all other aspects of your branding.

• Do you have a specific country that you want to sell your products to? – If you are catering to a specific country, then you may want to consider that regulations in each country may vary. It’s important to do your research and understand what requirements will be needed for each location that you target.

• How are you planning to sell it? This is where most of the marketing comes in. There are a lot of different ways that you can sell your product. There’s the option to sell it on popular websites like Amazon, Whole Foods, Health stores, clubs, etc. take note that different channels have specific needs and requirements. Make sure to get a good grip of how you will be selling these to your consumers. The more sources that your consumers have, the more access they have to your product.

• Evaluate the landscape regulation – What are those steps that you are planning to take in order to access the market? What are the gaps that you need to fill? You also need to be aware of the regulations for manufacturing your products. If you have a supplement manufacturer, you can consult with them.

• Evaluate your suppliers and ingredients – This process will make you stand out among your competition. If you have a good supplement manufacturer, the more possibility that your customers will want to buy from you. An ingredient that is process in a way that makes it different than the normal materials used will contradict the evidence. Take note that an ingredient that does not meet GMP and quality requirements under the FDA is considered illegal to distribute on the market. Make sure that you do not go too far down he path of developing your product without testing and evaluating your supplies first.

Come up with a Product That is Different

Developing a supplement is not an easy task to do. In fact, you will need lots of research, a good supplement manufacturer, and the right resources to make your vision become a reality. Although it is a tedious process, it doesn’t mean that it